The simplest and most effective way to search for something specific is to use quote marks around a phrase or name to search for those exact words in that exact order.
The exact or explicit phrase search is very useful for excluding more common but less relevant results.
If exact phrase doesn’t get you what you need, you can specifically exclude certain words using the minus symbol.
A search for “Alexander” -jeans will find results for Joe Bloggs, but it will exclude those results for the Alexander brand of jeans.
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